Our Story
Our journey began out of necessity. With over 30 years of experience in fitness training, personal coaching, and owning a training center, we deeply understand what it takes to transform the human body. Throughout our career, we identified a significant gap in the fitness equipment market. The available tools simply didn’t meet the needs of our clients—or our vision.
So, we decided to innovate.
Our fitness equipment is designed to build your body from the inside out, focusing not just on strength, performance, but also on overall wellness. For years, we improvised with other training tools, tweaking and adapting, but nothing delivered the results we knew were possible.
That’s why we created a line of revolutionary fitness equipment that is both evolving and cutting-edge—crafted to align with the latest training science and the ever-changing demands of modern fitness routines.
This isn’t just equipment; it’s a solution born from decades of hands-on experience and a passion for helping people achieve their best selves in the fitness journey.
John Wilkins
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The Core Coach
John Wilkins plays a key role in building a versatile core foundation suitable for all ages, sports, and life activities. He emphasizes the importance of developing a strong core to minimize injury risks and improve overall performance in various physical activities. His approach helps individuals enhance strength, stability, and mobility, ensuring better results across all aspects of life and fitness.
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Industry Expert
His effective leadership is evident in the respect students have for him, acknowledging his ability to deliver results and his genuine commitment to their progress. With a focus on fostering personal growth, he inspires students to achieve their goals and reach their full potential.
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Tailored Programs
John Wilkins specializes in creating customized exercise programs for sports performance and overall conditioning, offering engaging training sessions both online and in-person. Arete by JW provides the ultimate fitness solution for individuals dedicated to achieving excellence in their fitness journey.
